Entrepreneur Magazine: March 2002

Recession Session
Read everything you need to know to beat the downturn in one sitting.

Falling in Gov
What industry is turning the most heads now that dotcom doesn't equal success? It's e-government.



Be Your Own Boss Features
The Fast & the Franchising
The 103 fastest-growing franchises for 2002

Imperial Forces
The truly ambitious entrepreneur has but one goal, one drive, one prime motivating factor: the desire for empire.

Biz 101
Bouncing Back
Don't take that pink slip and run--start your own business, with your old boss as your very first client.

Free Publicity
You can get free PR for one year? Yeah, she does it out of the goodness of her heart.

Tome Time
Boost your boss quotient; Shop for a great business.

Innovations
Run for the Border
Domestics too costly? Look into foreign manufacturing.

Opportunities
All Work, All Play
Here's a new one: The family that plays together stays . . . in business.

Start From the Bottom
Learn how to be a franchisor by beginning as a franchisee.

What's New
Putting signage on shirts is a cinch for Sign-a-Rama's founder.

Smart Ideas
Scenic Route
She's seeing profits showing drivers things they haven't seen before.

What's Your Problem?
Wish You Were Here
People don't open junk mail, so send a postcard. All they have to do is turn it over.

Almost Famous
Solo Mission
Paul Stannard used to make software for other companies. When he turned 40, he decided to make the profits his own.

Editor's Note
Wish You Were Here


Insurance
Cheap Labor
How to get a lower workers' comp premium

Legal
Value System
You have to accommodate employees' "sincerely held" beliefs, religious or not.

Management Buzz
Management Buzz 03/02
The inequities of government compliance; also, will group health plans be forced to treat mental health coverage the same as medical coverage?

Smart Moves
Who's Next?
Every great dynasty needs a capable successor. Your business is no exception.

Staff Smarts
Playing e-Detective
Checking out applicants online can save you trouble--and get you into it.

A+ Ads
Cold Gold
We grant good marks for an ad that thinks outside the icebox.

Breakthrough
Silent Treatment
Want big buzz? Keep your mouth shut.

Marketing Buzz
Marketing Buzz 03/02
Measure your referral rates on e-mail marketing campaigns and pitching charts to the media

Real Deal
Now You've Done It!
6 ways to guarantee yourself the bad end of a negotiation

Sales Force
The Ins and Outs
Answering the eternal question: Sell on the phone or sell in the field?

Sales Success
Meet & Potatoes
The basics you need to get out of your comfort zone and network

Tactics
Chick Magnet
How can you attract women to your business?

Dollar Signs
Out of Stock
When your stock price is stalled and you can't hope to improve it, is it time for your company to quietly step back into private life?

Funds
Lack o' Tax
The return from these funds is all yours.

Money Buzz
Money Buzz 03/02
Commercial real estate for cheap; the dangers of friends and family as investors; and the risks of biotech stocks

Raising Money
Model Behavior
Abstract number sorcery won't cut it anymore. Investors want to know exactly how you're going to make money.

Tax Talk
Cash In
Cash accounting is about to get more use.

Biz Travel
Relaxed Fit
Tailor your travel for less stress and maximum chill.

Books
From Idea to Inspiration
How some of the biggest ideas in business came to be.

Brand Aid
Doctored Image
Take one total brand overhaul and call us in the morning.

Capitol Issues
Stock Answers
Workers need 401(k) advice? Too bad! You can't give it! This new bill may change that.

Flash
Flash 03/02
Food is growing up with new burger chain amenities, healthy fast food and upscale hamburgers.

Hot Seat
As Seen on TV
Mark Burnett knows a little something about survival. Listen up, and you will, too.

It Figures
It Figures 03/02
Protection from the economic slowdown; home is where the online business is; abandoned online shopping carts; and more

Smarts Features
Security Blanket
Terrorists changed your employees. It's up to you to provide the nurturing.

If That's the Case . . .
Hey, entrepreneurs! What's in your briefcase?

Bunny Money
Along with the May flowers, April showers bring a very profitable holiday season.

Life in the Slow Lane
Money and market share are two things the USPS is losing its grip on. Ready to step in?

Customs Dictates
Regardless of any increased security concerns, life goes on for importers and exporters.

Keep It Coming
Worried September 11 relief has busted the SBA's budget? Congress has you covered.

Tech Toy
Split Screen
Watch TV on your flat-panel monitor.

Wheels
You’re So Van
. . . this article may actually be about your next vehicle.

Women
Balance Diet
Between work and family, women entrepreneurs still struggle to juggle it all.

Buyer's Guide
Viewer’s Choice
New and improved Webcams are now offering entrepreneurs a different way of looking at how they do business.

Cool Clicks
Cool Clicks 03/02
Stay easily informed and compliant with an unlikely source: A government site.

Digital Edge
A Perfect Pair
In the past, marriages between wireless and PDAs weren't exactly made in heaven. Now they're in it for better.

Gear
Gear 03/02
Boost your PC power before you add Windows XP or just purchase a PC ready-made for the program.

Hot Disks
Hot Disks 03/02
Adobe Illustrator 10.0, Peachtree's Web solution, desktop clean-up buddy, and legal forms at your fingertips

Net Profits
Heading for New Domains
Will seven new TLDs refertilize the barren fields of domain-name registration?

Tech Buzz
Tech Buzz 03/02
Protecting your Internet Information Server and self-regulating on the Net

Wireless
3G to-Be?
Wireless providers look to 2.5G as the next best thing. But is it enough?

BlackBerry Bandwagon
Companies vie for your business, RIM-style.