Entrepreneur Magazine: November 2003

Serving Up Success
There's something to be said for doing things your way. Learn how the masterminds behind Starbucks and Subway followed different paths to megasuccess.

Oh, the Places You'll Go!
With the latest and greatest in mobile toys, you'll be ahead of the other girls and boys. And wherever you are, you will succeed. (98 and 3/4 percent guaranteed.)



Be Your Own Boss Features
Women of Substance
Who says it's a man's world? These women entrepreneurs have found exactly what they want in franchising.

Pay Dirt!
Finally making a profit? Put it where it belongs--back in your business. Our experts tell you how.

Biz 101
Take the Plunge!
Teetering on the edge of unemployment? Then maybe you should jump at the chance to own a business.

Backward Thinking
A little reverse psychology was all these entrepreneurs needed to get cash for their business.

Server With a Smile
Is it time to invest in an on-site, business-friendly server?

Innovations
The Big Picture
The right licensing agreement can be the missing piece of the big-business puzzle.

Opportunities
Class of Their Own
When it came to finding a child-care center for their daughter, this couple took matters into their own hands.

Golden Opportunity
Giving new meaning to the term "senior care"

What's New 11/03
See Spot play . . . at a day camp.

Real Life
Cold Feet?
As it becomes harder to turn back, our franchisees get a taste of buyer's remorse.

Smart Ideas
I'm With the Band
When an entrepreneur helps unknown bands find a place with TV and film producers, everybody wins.

Success Coach
Spilling the Beans?
Learn how to reveal just enough about your business idea to get the help you need.

What's Your Problem?
Taxing Matters
Come tax time, you'll be glad you decided to start your own homebased business.

Almost Famous
Bare Essentials
This entrepreneur has hipsters lining up for her low-riding undergarments and sportswear.

Editor's Note
It's Never Too Late


Feedback
Feedback 11/03
Letters from our readers

Resources
Resources 11/03
Web sites, organizations, events and more to grow your business

Creative Zone
A Clean Slate
To make room for fresh ideas, you need to let go of the old ones.

Insurance
Safety Dance
Get policies in place now, and avoid liability later.

Legal
This Means War
Put up your best fight to protect your network, or you could be held liable for damages to customers.

Management Buzz
Management Buzz 11/03
Determining who's an employee and who's not; hiring vets might be your best bet

Real Deal
Pick Your Battles
Are you really outgunned, or are you just being outmaneuvered? find out how to tell the difference.

Smart Moves
Get the Picture?
With the help of GIS software, your company can combine layers of data into a single map.

Staff Smarts
Where's the Beef?
Has your business lost momentum? Could be time to pinpoint your sacred cows—and put 'em out to pasture.

A+ Ads
Pack a Punch
Serving up "bursts" of copy with your ads can attract impatient, time-starved readers.

Breakthrough
On Target
Get the specifics on potential customers.

Marketing Buzz
Marketing Buzz 11/03
The power of PR

Net Sales
The ROI Treatment
Get better results by creating an ROI model.

Retail Register
But Wait, There's More
The benefits of "gift with purchase"

Sales Force
Passing the Torch
You've found the right person to replace you. But could things heat up when you Introduce that person to your sales team?

Sales Success
Trading Spaces
When was the last time you sold from the customer's point of view?

Tactics
Total Recall
Find out what the latest research can teach you about creating ads your prospects won't forget.

Dollar Signs
Going Public
A reverse merger may be the fast way to take your business public, but is it for you?

Funds
Value Added
Here's a midcap fund that's more than just middle of the road.

Money Buzz
Money Buzz 11/03
New portable mortgages, saving your undervalued firm from "delistment" and more

Personal Finance
Out With the Old . . .
U.S. Savings Bonds are going high-tech—with online purchasing.

Raising Money
The Big Guns
Getting corporate investors on your side can certainly boost your business. Learn how corporate VCs think-and how to set your sights on landing one.

Tax Talk
Passing Marks?
New legislation could improve the IRS' report card when it comes to considering the needs of small business.

Biz Travel
Got Airmail?
Soon you'll be able to stay in touch via e-mail, even when you're in flight.

Books
Miracle Growth
Here's how the fastest-growing companies do it. You can, too.

Capitol Issues
A Taxing Issue
With a tax benefit for U.S. exporters gone, Congress is scrambling to find an alternative.

Hot Seat
Will Work for Pizza
Is this entrepreneur's ad campaign helping homeless people—or exploiting them?

It Figures
It Figures 11/03
The trauma of lost e-mails, U.S. layoffs and more

Smarts Features
Private Partners
Can the privatization trend help your company grow?

Get Talking
Make no mistake about it: When it comes to employee relations, silence is not golden.

Seed Money
VC financing for early-stage companies is back in bloom.

Retail Ready
How will sci-fi technology streamline your store sales?

Cut Short
Cities feel the pinch as relief funds go to states instead.

Salvage Operation
Think there's no money to be made from refuse? With a little ingenuity, you may be surprised.

They Want You
ISPs woo smaller businesses with tailor-made online services.

Snapshot
Una Cassidy
39, founder of Selph LLC in Los Angeles

Tech Toy
All Wound Up
Recharging your cell phone with a twist of the wrist

What's the Point?
It's No Accident
Your company's reputation is too important to leave to chance.

Wheels
Regal Rides
Need a company vehicle that will impress clients? Look no further.

Women
A Matter of Culture
Do minority women face issues other entrepreneurs never do?

Buyer's Guide
Take Your Pick
Palm OS or Pocket PC? If you're in the market for a new PDA, we can help you choose.

Digital Edge
In the Fast Lane
Broadband providers are racing to get your business—but in the end, you're the real winner.

Gear
Gear 11/03
Flashlights that last forever, getting the basics in a microtower and more

Hot Disks
Hot Disks 11/03
More than just a DVD recorder, fast and easy accounting, and more

Hot Topic
On Guard
What does it take to keep your computers and intellectual property safe? More than you think.

Net Profits
Stand and Deliver
What happens when Web merchants make delivery promises they can't keep?

Solutions
Safety First
You know a firewall is essential in keeping your network secure. So why haven't you gotten one yet?

Tech Buzz
Tech Buzz 11/03
Evaluating the newest version of Microsoft Office; a data privacy law goes into effect in California

Wireless
Go On, Take It!
Your old cell phone number, that is.

One of a Kind
Land-line and cellular calls, unite!