Brain Drain

Today's restaurateurs are using a timeless classic--grilled cheese sandwiches-- to pull on customers' heartstrings and bring them in. In fact, entrepreneurs are creatively redefining Americans' nostalgic relationship with the comfort food. The Grilled Cheese Factory in Cherry Hill, New Jersey, caters to children by using cookie cutters and branding irons to give the age-old favorite some new looks. Meanwhile, Chedd's Gourmet Grilled Cheese in Denver is going upscale with its selection of 35 Wisconsin cheeses and 12 breads, and has plans to expand nationally through franchising. If offering only grilled cheese doesn't appeal to you, consider simply adding this staple to your menu. For once, customers will enjoy it if you string them along. --Sara Wilson

Go Go Gadgets!
Since the iPod's debut in 2001, companies have been pumping out accessories, such as speakers, headphones, cases and chargers. And with this year's release of the iPhone, many are counting on similar success. But is there opportunity in this still-young market? Jen O'Connell, an independent wireless expert with 12 years of experience in the industry, thinks so. "Where there's a market for a device, there's a market for accessories," she says, citing several factors: Some of the iPhone's features require different accessories than the iPod's, and the phone's upcoming launch overseas will create global opportunities. As 68,000 people sign up for new wireless service daily, the accessories market will only get bigger. --Lindsay Holloway

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