Entrepreneur Magazine's Hot 500
SunRx Inc.
Healthy Returns
To curb health-care costs, an enterprising pair tackled one source of the pain: prescription drugs.
By Nichole L. Torres Finding a solid niche in a huge marketplace was key to the success of SunRx Inc., a Cherry Hill, New Jersey, prescription benefits administration company. Not only does the company provide prescription drug plans to businesses nationwide, but it does so on a transparent fee basis--every client knows exactly where his or her money goes. "We created a niche company that operates fundamentally on full disclosure," says Gerard Ferro, 47, who co-founded the business with Christine Serenelli, 41. "We report to our clients what our administrative fees are...and, as a result, [they] save on average anywhere from 12 percent to 18 percent on their pharmacy program."
In the beginning, persuading clients of the savings was a challenge, but once Serenelli and Ferro secured their first deals, new business came much easier. Investing in a technology upgrade allowed the company to expand its capacity to serve its growing roster of clients. "You've got to understand your company's limitations and capacity and be prepared to invest in the infrastructure," says Ferro, adding that sales skyrocketed from $120,000 in 2002 to a whopping $29.4 million in 2006. "We're ready to go to the moon now."Content Continues Below
 Page 1 | 2 | 3 | 4 | 5 | 6 
![]()
|
Being BransonIs the man who treats life--and business--as an extreme sport more like you than you think?
|
Magazine Resources
sponsored by
Great Minds in Business
These entrepreneurs didn't just make money--they made history .
sponsored by
Inspiring Entrepreneurs
Learn about entrepreneurs who overcame long odds to succeed, who are using their companies to do good and who are parlaying their success into philanthropy.
sponsored by
Health & Wellness
Find what you need to keep your business and your customers safe.
|