10 Hottest Homebased Businesses For 2000

Even though the nouveau-riche glamour of launch parties, onsite masseuses and the fast-paced lifestyle of the high-tech and dotcom set seemingly sells itself, products don't. Part of any intensive marketing campaign is a hard-working PR agency that's hired to handle media requests and press campaigns, and with new high-tech products outdating their predecessors every six months, specially-focused and skilled PR agencies are in high demand.

If you have good writing and communication skills and you're tech-inclined, this may just be an opportunity you'll want to pursue. Although many tech companies have been using advertising to make a name for themselves, they've also been focusing much of their marketing efforts on public relations as well.

According to Jack Bergen, president of the Council of Public Relations Firms, PR firms are receiving more business these days because they reach out to customers and investors, bring credibility to a new business in a new industry, and are more cost effective than traditional marketing and advertising tools.

PR firm revenue grew 32 percent last year across all sectors, and high-tech firms led the growth with a 47-percent increase. "I think we'll see at least another 50-percent [increase in] growth for 2000. Despite the falloff in the NASDAQ, we're still seeing tremendous demand from that sector," says Bergen.

Start-up costs range from $3,500 to $11,000. This includes a computer, printer, fax machine, cell phone, office furniture and marketing funds. Bergen suggests that you market your services by developing relationships with those in the high-tech start-up circle-venture capitalists, investment bankers, attorneys focusing on start-ups, and executive search firms-to capitalize on word-of-mouth marketing. As for experience, a background in public relations is recommended, but most local colleges will have courses or a certificate program. You may also want to obtain experience by interning at an agency or with an established freelancer.-Lori Francisco

For More Information

Council of Public Relations Firms
11 Penn Plaza, Fifth Fl.
New York, NY 10001
1-877-PRFIRMS
www.prfirms.org