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Recent Posts in Marketing Ideas

3 Ethical Ways to Boost Positive Online Reviews

3 Ethical Ways to Boost Positive Online Reviews

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A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.
April 10, 2013 in Marketing Ideas
3 Ways to Spark Celebrity Buzz Around Your Product

3 Ways to Spark Celebrity Buzz Around Your Product

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Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
March 29, 2013 in Marketing Ideas
The Secrets of What Makes a Product Go Viral

The Secrets of What Makes a Product Go Viral

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Author Jonah Berger shares insights from his new book about how ideas and products become contagious.
March 18, 2013 in Marketing Ideas
Marketing to Seniors: Online Versus Offline

Marketing to Seniors: Online Versus Offline

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Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
February 22, 2013 in Marketing Ideas
4 Marketing Hazards to Avoid

4 Marketing Hazards to Avoid

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Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.
January 22, 2013 in Marketing Ideas
Co-Marketing: Twice as Nice or Double the Trouble?

Co-Marketing: Twice as Nice or Double the Trouble?

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From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
January 16, 2013 in Marketing Ideas
Meatball's Top Picks for Your PetPlay Video

Meatball's Top Picks for Your Pet (Video)

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This holiday season, don't forget to treat your furry friends too. For our Indie Merchant Holiday Gift Guide, Meatball the bulldog gives his top pick from the pets category.
November 26, 2012 in Marketing Ideas
Is Social Media Dead? The New Marketing Mix

Is Social Media Dead? The New Marketing Mix

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Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
November 15, 2012 in Marketing Ideas
25 Tips to Punch Up Your Writing

25 Tips to Punch Up Your Writing

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From blogging to crafting marketing copy, some ideas for taking your writing up a notch.
November 10, 2012 in Marketing Ideas
Luckyrice Taps Into a Ready Market

Luckyrice Taps Into a Ready Market

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An Asian-focused food festival marketing company waited for the right moment to open.
October 20, 2012 in Marketing Ideas
5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

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Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
October 15, 2012 in Low-Cost Ideas
How Photos Can Make or Break Your Marketing Campaign

How Photos Can Make or Break Your Marketing Campaign

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Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
September 19, 2012 in Marketing Ideas
How to Get Your Employees and Customers to Market for You

How to Get Your Employees and Customers to Market for You

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Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
September 18, 2012 in Marketing Ideas
How Chobani Yogurt Used Social Media to Boost Sales

How Chobani Yogurt Used Social Media to Boost Sales

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The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
September 16, 2012 in Marketing Ideas
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60 Second Solutions

How to Go Mobile on a Budget

How to Go Mobile on a Budget

Michael Schneider, CEO of Mobile Roadie, offers tips for small businesses looking to take their businesses mobile.
Presented by
Mark Cuban Ben Kaufman Alexander Mendeluk Bret Michaels Scott Heiferman

Mark Cuban

Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."

Ben Kaufman

Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."

Alexander Mendeluk

Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."

Bret Michaels

Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."

Scott Heiferman

Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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