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Marketing Ideas

Leverage Your Inner Lemon
Use 'Brand Judo' to flip negative perceptions into memorable campaigns.

Stop Trying to Close and Enjoy the Ride
Instead of giving clients the hard sell, just be helpful.

Tag Yourself
Help your business become 'it' with a great tagline.

Why Serve a Niche Market?
A jack-of-all-trades is a master of none.

Stand Out in a Crowded Marketplace
You can do it with these 5 savvy internet marketing strategies.

Market With Meaning
Don't offer your customers products--offer them solutions, connections and satisfaction.

Involver: A New Frontier in Marketing
Rahim Fazal forged a niche helping advertisers engage customers using new media formats.

Want the Sale? Offer a 'Test Drive'
Give customers a chance to fall in love by offering samples or demonstrations.

Marketing to a Captive Audience
Capture the attention of airport travelers with strategically placed ads.

Drive Sales With Tutorials
Position yourself as an authority and gain market share with instructional content.

Rock-Solid Marketing for Trendy Times
Instead of jumping from trend to trend follow these 6 steps for marketing that really works.

Strengthen Your Hellos and Goodbyes
Make better connections with e-mail list sign-ups and opt-outs.

Should You Be the Face of Your Business?
There are plenty of ways to be your own best spokesperson--and a few reasons not to.

Market Your Way To the Top
Never stop thinking about marketing--it's the best way to grow your business.

Spend Local--Online
Reach a younger, hipper market for a fraction of the cost of traditional advertising.

A Hot, Affordable New Advertising Opportunity
Consumer habits show online video is the best value for advertisers.

Get the Most From Your Written Testimonials
Make it standard practice to ask clients and contacts for testimonials and you'll build your credibility and your business.

Ramp Up Marketing in a Downturn
5 ways to save money and still get your message heard.

You Can't Beat Habit
Learning how to alter customers' routines likely means making significant changes to your own.

Your Message: From a Whisper to a Scream
Check out these low-cost marketing ideas for your new business.

Get Thee to a PR Firm
These entrepreneurs knew it was time to hire a PR firm when…

4 Ways to Boost Business With a Blog
Share information, interact with customers and boost your brand--blogs are the perfect way to keep you on top of your industry.

Boost Your Brand
How to find the perfect pitch person to get your message out

How to Survive the Oprah Effect
You scored a spot on national TV. Now what? The hard work begins after the cameras stop filming.

Uncensored Sales Strategies
Uncover a radical approach that delivers what your customers really want.

Recession Marketing All About Connections
Experiential marketing helps you connect with customers on an emotional level--for less than you think.

Big Results on a Small Budget
Figure out who your best prospects are and then find them creative methods to reach that core group of customers.

Do More with Less
New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness

Word-of-Mouth Marketing Can Bite Back
A lot of reputations are at stake when you give a referral--including yours. Make it count and keep your integrity.

RVCA: A Brand Like No Other
Learn how surf/skate label RVCA scores big by crafting a brand based on lifestyle.