Marketing Ideas

Marketing Ideas Articles and Videos

Cleaning Up Your Mailing List
Marketing Ideas

Cleaning Up Your Mailing List

Find out how merge purge and data hygiene can increase your sales and save you thousands of dollars.
Tracking Your Direct Mail Campaigns
Marketing Ideas

Tracking Your Direct Mail Campaigns

If you track your campaigns properly--and follow up on what you learn--your business will blossom.
Think You Can Skimp on a Logo? Think Again.
Marketing

Think You Can Skimp on a Logo? Think Again.

Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
11 Advanced Pinterest Tips and Tricks
Social Media

11 Advanced Pinterest Tips and Tricks

If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.
10 Advanced Facebook Tips and Tricks
Social Media

10 Advanced Facebook Tips and Tricks

If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.
9 Advanced Twitter Tips and Tricks
Social Media

9 Advanced Twitter Tips and Tricks

If you want to get the most out of your time and money in Twitter, then take it to the next level with these nine strategies.
Brand Visibility: Techniques and Tactics
Social Media

Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.
Retweeting Content to Build Your Brand on Twitter
Social Media

Retweeting Content to Build Your Brand on Twitter

Find out how to use existing content to build your following and grow your brand.
Want Your Ad to Go Viral? Get a TV Network to Ban It.
Advertising

Want Your Ad to Go Viral? Get a TV Network to Ban It.

For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
Why You Should Commit to Small Daily Improvements and Other Must-Read Business Tips
Productivity

Why You Should Commit to Small Daily Improvements and Other Must-Read Business Tips

A look at why big goals start with small actions, how falling in love with boredom helps you stay driven and more advice for business owners.
5 Ways to Market Your Startup on a Dime
Marketing

5 Ways to Market Your Startup on a Dime

Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
This Holiday's Wow-Factor Shop Windows
Marketing Ideas

This Holiday's Wow-Factor Shop Windows

Forget deck the halls. These retailers decked out their windows for unforgettable buzz and branding. Which ideas will inspire your next great display?
This Retailer Raised Prices on Black Friday -- And Saw a Lift in Sales (Say What?!)
Marketing Ideas

This Retailer Raised Prices on Black Friday -- And Saw a Lift in Sales (Say What?!)

The maker of the irreverent Cards Against Humanity party game tacked $5 onto retail prices on a day when consumers expected to get ultra-deep discounts.
Huh? One Retailer Says Don't Buy Our Stuff on Black Friday
Marketing Ideas

Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
Are Celebrity Investors Worth the Hype?
Marketing Ideas

Are Celebrity Investors Worth the Hype?

Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
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