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Marketing Ideas

Get Customers Out of a Holding Pattern
Create a top-notch promotions campaign that kick-starts sales in 3 easy steps.

Move Ideas from One Business to Another
Looking for the next big thing? You might find it in industry other than your own.

Craft Engaging Newsletter Content
No more excuses--anybody can write a great newsletter. Here are some ideas.

10 Marketing Trends for 2010
Use these tips to bring every aspect of your message to a worldwide audience.

When Customer Focus Becomes Predatory
If your goal is sales--and not customer satisfaction--you've become a vulture.

10 Web Marketing Trends for 2010
Where to invest, what to test and which deserve a rest

Change Your Definition of Marketing
A static concept means a stagnant business, and there's never been a better time for reinvention.

Become a Gift-Giving Guru
Choosing the right gift is harder than it seems--and choosing the wrong one could cost you.

Capitalize on Meaningful--and Affordable--Gifts
It's the thought that counts, so you might as well save a few bucks.

Position Yourself for Real Growth
6 tips to help you get beyond cutting costs, and start building your business.

Grab the Holiday Spotlight
These simple tricks of the trade can help you make the most of your seasonal PR efforts.

Build a Brand Unusual
Answer your 'why,' and point your business in the right direction.

Treat Customers to a Holiday Party
Give your seasonal marketing a personal touch by hosting a special event.

New To Networking? No Problem
Build your networking skills--one step at a time.

Leverage Your Inner Lemon
Use 'Brand Judo' to flip negative perceptions into memorable campaigns.

Stop Trying to Close and Enjoy the Ride
Instead of giving clients the hard sell, just be helpful.

Tag Yourself
Help your business become 'it' with a great tagline.

Why Serve a Niche Market?
A jack-of-all-trades is a master of none.

Stand Out in a Crowded Marketplace
You can do it with these 5 savvy internet marketing strategies.

Market With Meaning
Don't offer your customers products--offer them solutions, connections and satisfaction.

Involver: A New Frontier in Marketing
Rahim Fazal forged a niche helping advertisers engage customers using new media formats.

Want the Sale? Offer a 'Test Drive'
Give customers a chance to fall in love by offering samples or demonstrations.

Marketing to a Captive Audience
Capture the attention of airport travelers with strategically placed ads.

Drive Sales With Tutorials
Position yourself as an authority and gain market share with instructional content.

Rock-Solid Marketing for Trendy Times
Instead of jumping from trend to trend follow these 6 steps for marketing that really works.

Strengthen Your Hellos and Goodbyes
Make better connections with e-mail list sign-ups and opt-outs.

Should You Be the Face of Your Business?
There are plenty of ways to be your own best spokesperson--and a few reasons not to.

Market Your Way To the Top
Never stop thinking about marketing--it's the best way to grow your business.

Spend Local--Online
Reach a younger, hipper market for a fraction of the cost of traditional advertising.

A Hot, Affordable New Advertising Opportunity
Consumer habits show online video is the best value for advertisers.