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Marketing Ideas

Marketing Ideas Articles and Videos

This Holiday's Wow-Factor Shop Windows

This Holiday's Wow-Factor Shop Windows

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Forget deck the halls. These retailers decked out their windows for unforgettable buzz and branding. Which ideas will inspire your next great display?
December 18, 2013 in Marketing Ideas
This Retailer Raised Prices on Black Friday -- And Saw a Lift in Sales (Say What?!)

This Retailer Raised Prices on Black Friday -- And Saw a Lift in Sales (Say What?!)

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The maker of the irreverent Cards Against Humanity party game tacked $5 onto retail prices on a day when consumers expected to get ultra-deep discounts.
December 7, 2013 in Marketing Ideas
Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

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Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
November 27, 2013 in Marketing Ideas
Are Celebrity Investors Worth the Hype?

Are Celebrity Investors Worth the Hype?

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Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
November 18, 2013 in Marketing Ideas
Why Smart Marketing Is Like a Great First Date

Why Smart Marketing Is Like a Great First Date

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If you only talked about yourself on a first date, chances are it'd be your last. Don't do the same when it comes to marketing your brand.
October 16, 2013 in Marketing Ideas
6 Content Marketing Principles Every Business Needs to Follow

6 Content Marketing Principles Every Business Needs to Follow

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No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.
October 10, 2013 in Marketing Ideas
How to Ace Back-to-School Season

How to Ace Back-to-School Season

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One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
August 16, 2013 in Marketing Ideas
How to Pull a Badass Marketing Stunt

How to Pull a Badass Marketing Stunt

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You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
August 13, 2013 in Marketing Ideas
Want Loyal Customers? Do This.

Want Loyal Customers? Do This.

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Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.
August 9, 2013 in Marketing Ideas
How to Engage Customers on a Dime

How to Engage Customers on a Dime

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Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
August 6, 2013 in Marketing Ideas
What You Can Learn From the Simple Brilliance of Chipotle's Design

What You Can Learn From the Simple Brilliance of Chipotle's Design

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The fast food Mexican grill franchise sets a standard for modern restaurants.
August 3, 2013 in Marketing Ideas
Marketing's Best Kept Secret

Marketing's Best Kept Secret

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Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
August 1, 2013 in Marketing Ideas
The Obvious Marketing Money-Maker You're Missing

The Obvious Marketing Money-Maker You're Missing

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No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
July 11, 2013 in Marketing Ideas
Revolutionizing the Way We Watch TV and Movies

Revolutionizing the Way We Watch TV and Movies

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HitBliss, an online streaming site, allows users to pay for movies and TV shows with cash earned from watching ads.
June 28, 2013 in Marketing Ideas
Insider Tips on How to Build a Youtube FollowingPlay Video

Insider Tips on How to Build a Youtube Following (Video)

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With 72 hours of new content uploaded to Youtube every minute, breaking through the noise is a huge challenge. Here's insight into how to start building an effective Youtube strategy.
June 20, 2013 in Marketing Ideas
Marketing Lessons From This Summer's Blockbuster Movies

Marketing Lessons From This Summer's Blockbuster Movies

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Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
June 20, 2013 in Marketing Ideas
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