My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Marketing

What's the BEST use of my advertising budget as a retail auto dealer?

min read
Opinions expressed by Entrepreneur contributors are their own.
There's no pat answer since your budget and the tactics you choose will depend on the geographic market and the cost of media there, the target audience you need to reach, the number of competitors and other elements, such as your dealership's reputation. 

TV used to be the primary tool for dealerships and, in many ways, remains top dog today.  However, now many spots are designed to drive customers to the web, and you may do well to examine how you can best use the internet to market.

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur