How do I sell online ad space to customers in other states?
I want to sell advertising space on a website that is specifically geared towards customers who are located in a specific area/city. What is the best way to find local businesses in that area that would be interested in advertising on my site?
Digital Adventurer, Profit Alchemist, Entrepreneur
Opinions expressed by Entrepreneur contributors are their own.
With the internet you can easily get scads of business leads by Googling for them. I'd also suggest finding out the names of the Chambers of Commerce in the areas you want to be doing business in. In many cases their membership data can be tapped into from their website.
I'd also send a press release to the local business newspaper covering your geographic footprint, as editorial can help to give name recognition and a comfort factor when you call. You might want to buy a few ads in those business papers and in the online versions of the regional daily newspapers in the areas you want to cover as well.
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