How can I bring a U.S.-based retail brand to a foreign country?
By Brad Sugars •
Opinions expressed by Entrepreneur contributors are their own.
I am a foreign citizen who is interested in introducing a U.S.-based retail brand to my country. What are the steps necessary to achieve this? I understand that this specific retail brand has not expanded internationally and does not offer franchise opportunities. How should I approach the owners and what would be the legal form of this kind of arrangement?Great question. The approach is going to be the most important part. You have to build a relationship while being extremely well-prepared and professional.
You would want to show the market size, market growth ability and all the data they need to see how serious you are. If possible, you need to show how well the product would be received in the new market place.
Your approach has to be direct and has to be to the person who can make the decision. Make sure you make a great first impression. As for legal structure, that would really depend on the company you are dealing with. Ideally, a licensing structure would work best, but a Joint Venture or even a simple wholesale arrangement would also work.
All the Best,
Brad
