Should a gift basket service use the print or online version of the Yellow Pages?

By Kim T. Gordon • Jun 3, 2008

Opinions expressed by Entrepreneur contributors are their own.

I was about to sign a 12-month contract for an online Yellow Pages listing when I read that the print version is far better than the online version for a service like mine. Which should I choose?

There's some new data concerning who uses the online versus print version of the Yellow Pages. Not surprisingly, the split has more to do with age than anything else, with younger searchers under 44 preferring to turn first to online sources. It seems older demographics continue to use the print book. So if your target audience is made up of younger people, then you must have an online presence in the search engines and online directories. And if your audience skews older, you'll still need an ad campaign in the print book.

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

Editor's Pick

After Her Brother's Death in Iraq Became News, a PR Strategist Learned Firsthand Why the Way We Tell Stories Matters — and It Changed Her Career

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.

One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year

3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You

6 Time-Saving Tips to Know Before Starting a Side Hustle This Summer

Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Most Popular

See all

Devices

Light Up Your Summer with These Pocket-Size Flashlights — Now 40% Off

You won't want to go off grid without these flashlights.

By Entrepreneur Store

Starting a Business

5 Tips For Launching a Business While Keeping Your Day Job

Launching a business while holding down a 9-to-5 is no small feat. It's a common path for aspiring entrepreneurs, but it's not without its challenges.

By Nikita Fedorov