A Look at Google's 200 Search Ranking Factors (Infographic)

A Look at Google's 200 Search Ranking Factors (Infographic)
Image credit: Shutterstock

Free Book Preview: Ultimate Guide to Google Ads

Get a glimpse of how Google’s marketing resources and strategies can help you grow your business’s digital reach.
CEO, Single Grain. Founder, Growth Everywhere.
3 min read
Opinions expressed by Entrepreneur contributors are their own.

Maintaining and improving your website's search engine optimization (SEO) can be exhausting. Every time search giant Google changes its algorithm, business owners and their webmasters are left with their heads spinning, trying to make adjustments so their sites don't fall in Google's search rankings.

Most recently, Google rolled out Penguin 2.0, a newer version of its previous Penguin algorithm update, which aims to cut down on web spam.

While trying to keep on all of Google's changes can be a hassle, there are a large number of SEO factors that are unlikely to change any time soon. To help make SEO just a little easier, digital marketing firms Backlinko and Single Grain have created the infographic below, collecting some 200 factors that Google considers when ranking sites in its search results. The information was compiled from hundreds of sources, including SEO blogs and from statements made by Google's head of web spam, Matt Cutts.

Related: Penguin 2.0: What to Expect From Google's Next Search Update

At first glance, the information here might seem a bit overwhelming for some business owners. But there are three factors that probably have the most effect on your site's SEO:

  • Target keywords. It's important to have your target keywords in your site's title tags. Google relies on this tag to determine the topic of your page. Industry studies have shown that pages with their target keyword in the title tag tend to perform better than pages without.
  • Backlinks. Focus on building quality links pointing to your site. Although link quality is important, the total number of links pointing to your site is an important ranking signal.
  • Social signals. Get people to share your content on social media sites. Google is paying more attention to social signals, including retweets, Facebook shares and Google +s.

While it can be worthwhile for business owners to be at least familiar with some of the topics here, this infographic can be a valuable resource to share with those on your team who are managing your site's day-to-day SEO operation.

Click to Enlarge (+)

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur