New Foursquare Feature Could Increase Check-Ins for Businesses

New Foursquare Feature Could Increase Check-Ins for Businesses
Image credit: martinlieberman.com

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Director of the Entrepreneur Partner Studio
2 min read

If you notice a lot more people using Foursquare to "check in" at your business, you can most likely thank Foursquare itself for the influx in social-media action. The company has made it possible for individual users to check in the friends they are with in addition to themselves.

Here's how it works: When a user checks in, he or she can click on the new "I'm with …" button, scan a drop-down list of friends and then select the ones he or she is with at your business. The first time a user attempts to check in a friend, that friend will receive a notification requesting permission to let him or her check them in. Once permission is granted, the person will be checked in and that friend will be able to check him or her in at other locations in the future.

If a user declines to be "checked in," he or she can still be tagged using Foursquare's "mentions" feature. 

"Instead of you and four friends each pulling out your phone to check in at dinner, now one of you can do it for everyone," Foursquare wrote in a blog post announcing the new feature. "Less time spent on your phone, more time enjoying the moment."

With more check-ins, businesses may be better able to attract new customers and engage returning customers. Foursquare users can update their settings and then download the free update on iPhone and Android.

Related: 3 Smart and Creative Ways to Use Foursquare for Marketing
 

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur