New Foursquare Feature Could Increase Check-Ins for Businesses

New Foursquare Feature Could Increase Check-Ins for Businesses
Image credit: martinlieberman.com

Free Book Preview Winfluence

Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques.
Director of the Entrepreneur Partner Studio
2 min read

If you notice a lot more people using Foursquare to "check in" at your business, you can most likely thank Foursquare itself for the influx in social-media action. The company has made it possible for individual users to check in the friends they are with in addition to themselves.

Here's how it works: When a user checks in, he or she can click on the new "I'm with …" button, scan a drop-down list of friends and then select the ones he or she is with at your business. The first time a user attempts to check in a friend, that friend will receive a notification requesting permission to let him or her check them in. Once permission is granted, the person will be checked in and that friend will be able to check him or her in at other locations in the future.

If a user declines to be "checked in," he or she can still be tagged using Foursquare's "mentions" feature. 

"Instead of you and four friends each pulling out your phone to check in at dinner, now one of you can do it for everyone," Foursquare wrote in a blog post announcing the new feature. "Less time spent on your phone, more time enjoying the moment."

With more check-ins, businesses may be better able to attract new customers and engage returning customers. Foursquare users can update their settings and then download the free update on iPhone and Android.

Related: 3 Smart and Creative Ways to Use Foursquare for Marketing
 

More from Entrepreneur

Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur