4 Ways to Draw Customers Into Your Restaurant

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
3 min read
Opinions expressed by Entrepreneur contributors are their own.

A lot of factors divide successful restaurants from those that don't last. While there is no easy answers, there are several things owners can do to give their businesses a competitive edge. Here are four tips for owners to keep their customers coming back for more.

1. Be Present.
While quantity has it benefits, quality will give you a connection with your customers, staff and community. I have several restaurants but not too many that my signature involvement in each is diluted. I have enough to be involved in the daily operations of each restaurant, ensuring that they are a positive representation of my .

I check in with my staff and make a point to stop and chat with as many tables as possible as they enjoy their meal. Customers are there to see you, the chef, the owner, the creator, so it is important to make time to say hello. Small donations of your time show that you care and keeps customers coming back.

2. .
It's always important that your pricing is reasonable, while still maintaining quality. When pricing your , consider the local and lifestyle. In , a good goal is an average of a $40 ticket per person. Depending upon your location your pricing will vary.

3. Give Back to Your Community.
If you are able to, use local products. For one, you will guarantee much fresher ingredients if you buy from your local farmers , fish market, etc. rather than purchasing from a major distributor who has to package and ship to you. I often bring in spices and vegetables from my own garden, not only does this cut costs but they are the freshest I can get! I garden in the morning and they are served that evening. More importantly, by utilizing your local markets and farmers, you are investing in and helping to improve your local economy.

Related: 3 Ingredients to a Kick-Ass Restaurant

#insert related here#

4. Ambiance.
While you want your restaurant to be a representation of you and your brand you also want to appeal to individuals of all types. One method is to create a few different "vibes" in one space. For example, I have an outdoor patio with have live music and fire pits that is rustic and hip. Inside there is a private wine room for guests who are looking for an intimate evening. Be creative with your space and don't be afraid to change things around. I did a complete renovation of Stefan's at LA Farm and it helped significantly, because everyone wanted to come see the "new" restaurant.

Related: How Bacon in Your Ice Cream and Peanut Butter on Your Pizza Can Mean Money in Your Pocket

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur