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For entrepreneurs, it's not enough to have an amazing product or service: You need to get people to buy into your idea. One of the best ways is getting your name out there by snagging media attention and publicity.

But how do you standout in a sea of product launches? It isn't easy.

Fortunately,'s expert this month, Ivan Ristic, knows a thing or two about the world of PR and marketing. As the president and co-founder of Diffusion, a communications agency with locations in London and New York, Ristic has been responsible for creating effective publicity campaigns for an array of brands in the consumer, media and technology industries.

Related: 5 Tips for Getting the Most Out of Your PR Agency 

Have a Burning Business Question? Ask the Expert.
Co-founder of Diffusion Ivan Ristic

He has helped re-launch and created integrated-communication campaigns for L'Oréal, retailers Mothercare, La Senza and Nokia. He's also worked on brand positioning for the Financial Times and CNBC.  

He's also served as an advisor to political campaigns. For the 2010 general election in the UK, for instance, he consulted on the Conservative party's online-campaign strategy.

Related: 7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want 

Now, he's looking to share his insight. For the month of November, Ristic is eager to tackle your burning questions each week. Feel free to ask questions relating to PR, social media, marketing, international expansion and starting up. 

"There are a lot of mistakes you make when starting and growing a business. It’s important to make mistakes to grow and learn, but there are some fundamentals you need to have in place," he says. "I’m really looking forward to sharing some of what we’ve learned so far with other budding entrepreneurs."

Submit your questions in the comments section below or tweet us using the hashtag #ENTask 



Andrea Huspeni

Written By

Andrea Huspeni is the former special projects director at and the founder of This Dog's Life.