Mobile Commerce Has Completely Exploded (Infographic)
Hang some mistletoe over you and your smartphone this holiday season.
Shopping for the holidays has increasingly become about spending quality time with our mobile devices. From 2011 to 2012, the number of minutes that consumers spent on retail mobile apps in the holiday month of December increased six-fold, according to the infographic below compiled by Sparked, a San Francisco-based social and mobile engagement platform.
Also, in the last six months, almost three in four shoppers have confessed to “showrooming,” meaning they examine a product in a retail store and then buy it online for a cheaper price.
And globally, while about half of U.S. Internet users shop on mobile, almost nine in 10 Japanese Internet users shop on their mobile phones.
Check out the infographic (below) for additional information about trends in mobile commerce, or m-commerce, this holiday season.