Why Facebook Might Love Your Mother More Than You Do

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
Social Media Editor at Entrepreneur.com
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Do you ever feel like Facebook is dominated by baby photos, potty-training updates and moms creeping on their children’s pages?

Well, you’re not crazy.

Twenty-seven million U.S. mothers are on Facebook, with 79 percent of them visiting just about every day, reports Facebook. Moms are also the most engaged and connected people on Facebook, posting 1.4 times more comments and 1.3 times more updates than other U.S. women over 18.

Related: With 'Nearby Friends' Feature, Facebook Stalking Is About to Take On New Meaning

On Mother’s Day, moms might not be as active on Facebook, but younger age groups turn to Facebook to talk about the day. Users posted 1.25 times more photos last Mother’s Day than on other Sundays that month.

If you haven’t already crafted a plan, make sure you business is ready to chime in on Mother’s Day. And start early -- chatter about the holiday usually begins three days ahead of time.

Related: Dislike: If You 'Like' General Mills on Facebook, You Can't Sue the Company

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.