Is Your Social Media Content D.O.A.? Try This. (Infographic)

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.
Social Media Editor at Entrepreneur.com
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Like everyone, you hope every piece of content you post gains some traction, and with any luck, goes viral. But all too often even well-crafted posts end up in the graveyard, with just a small number of shares and likes.

Well, it's on to the next post, right?

Not so fast. Before you start drawing up that next one, consider this infographic from -based Gryffin Media that might unlock some of the secrets to that elusive viral post.

Related: 5 Tricks to Producing Quality Content

While articles that invoke the emotion of “awe” inspire more likes than angry ones, posts with a negative headline garner more shares than positive ones. Never forget to include a byline; it establishes authority.

Don’t be discouraged if posts doesn’t go viral after you immediately hit “publish.” Try sharing content several weeks later, and you might be surprised by the response.

Click to Enlarge+
Is Your Social Media Content D.O.A.? Try This. (Infographic)

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur