Infographics

The Web Is a Content War. Here's How to Win. (Infographic)

Senior Entrepreneurship Writer at CNBC
1 min read

It’s not easy to stand out amidst the tsunami of content online, which means if you’re trying to find new customers, you have to create content that is effective and engaging enough to stand out from the pack.

Not all content is created equal, though. For example, infographics have the highest click-to-open ratio. A click-to-open ratio measures the percentage of users who click on a link once they open an email. With infographics, the click-to-open ratio is over 50 percent, according to this infographic from marketing tracking startup, Captora. (The irony of this information being presented as an infographic is not lost on us.) And customer testimonials are more effective than blog posts, when measured by their return on investment, according to the infographic.

Related: 5 Tools to Help Make Your Data Visualization Look Stunning

Before you lose too much sleep generating bucket loads of new content, take a spin through this infographic and make strategic decisions about what type of content makes sense for your goals.

Click to Enlarge+
The Web Is a Content War. Here's How to Win. (Infographic)

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

How to Find Almost Anything With Google (Infographic)