Top Trending: The Simple 4-Step Method to Find Your Profitable Business Idea

The Wait for Apple's iPhone 6 Smashes Record in Manhattan

  • ---Shares
Reader Resource

Tune in June 28 and learn how to unlock the power of customer data in our free webinar. Register Now »

A record number of people waited (and waited) for the iPhone 6 and 6 Plus on Friday at Apple's flagship Fifth Avenue location, suggesting that sales are off to a better-than-forecast start, according to a note from Piper Jaffray.

As of 8 a.m. ET, 1,880 people were in line for the launch, a 33 percent increase from the wait for the iPhone 5S and 5C and more than 240 percent higher than the wait for the iPhone 5. Some had lined up for days.

"It was a lot better than what we would have thought," senior Piper Jaffrayanalyst Gene Munster said in a phone interview. "We kind of came in with some measured expectations because a year ago the lines were inflated because they didn't do preorders."

He cautioned about the implications of the better-than-expected numbers, saying: "It's an early way to get a pulse. We don't wait to overemphasize it."

Munster expects Apple to sell out of units this weekend.

"We think by tomorrow it's going to be hard to get an iPhone," he said. "We think by Sunday there will be sporadic supply of it."

Using a baseball analogy, Munster compared sales forecasts for the iPhone 6 and 6 Plus to those of the iPhone 5S last year.

"The 5S was a single," Munster said. "This is going to be a home run, order of magnitudes better demand for the 6 and 6 Plus."


More from CNBC

Next Article:
The 5 Factors That Make Customer-Referra...
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.