Snapchat

How Brands Can Win With Snapchat

1 min read
This story originally appeared on PR Daily

Brands and publishers are finally starting to use Snapchat effectively, which begs the question: How?

A recent ONA14 session from Washington Post digital editor Masuma Ahuja gained a ton of attention, including a piece from Poynter that breaks down some of the highlights. Here are a few key takeaways:

  • You can’t engage on Snapchat the same way you would on Twitter or Instagram.
  • Sound like people talk on Snapchat.
  • Keep it short and keep it visual.
  • When you plan to take users’ snaps and turn them into curated content, let them know exactly what you plan to do.
  • Snap back.

Check out Ahuja’s tips in this video as well:

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.