What Consumers Want -- and Don't Want -- From the Internet of Things (Infographic)

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Assistant Editor, Contributed Content
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Just as smartphones forever changed our lives, 57 percent of consumers say that they believe the Internet of Things will be revolutionary, with another 47 percent saying that companies that aren’t trying to connect their products to the Internet are missing a big opportunity, according to a study conducted by marketing tech company Affinnova which was recently acquired by consumer and media insights compmany Nielsen.

Yet, as promising as the future is, right now customers are none too pleased with the Internet-connected products available. In fact, over 40 percent of people feel that most current smart products are more gimmicky than useful, the study found.

Related: Why the Investment Potential of the 'Internet of Things' May Be Overblown

Still, almost everyone admits that they don’t even know what they want from a smart object. What’s a company to do with such mixed results? When making a smart product, companies would do well to focus on ways to save the customer money -- either by helping save water or electricity or by alerting the customer to discounts via coupons or sales. Also important, companies will need to make sure the customer’s data is secure and private.

Check out the infographic below to see what smart products people want, and what ones they can live without. A smart lightbulb sounds great, but a smart diaper...not so much.

Click to Enlarge+
What Consumers Want -- and Don't Want -- From the Internet of Things (Infographic)

 

Related: The 7 Most Useful Smart Home Devices

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Use code MARKET2021 through 4/24/21 to save on 12 marketing books for entrepreneurs that are recommended by entrepreneurs:
  • Digital Marketing Handbook
  • No B.S. Guide to Direct Response Social Media Marketing
  • Ultimate Guide to Youtube for Business
  • And more
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur