With Obama Interviews, Three YouTube Stars Are About to Get a Lot More Famous

With Obama Interviews, Three YouTube Stars Are About to Get a Lot More Famous
Image credit: Everett Collection / Shutterstock.com

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.
Former Staff Writer
2 min read

After taking Hollywood by storm, YouTube has its sights set on Capitol Hill.

President Obama has invited three of the platform’s most beloved personalities to the White House for one-on-one interviews following his State of the Union address on Tuesday.

The chosen creators include: Bethany Mota, a beauty guru and Dancing With the Stars castoff; GloZell, a green lipstick-wearing comedian whose "Cinnamon Challenge" video boasts 42 million views; and noted vlogger Hank Green.

Related: Here Are the Best Months, Days and Times to Publish YouTube Videos

Google is building each of the YouTubers their own sets within the White House, BuzzFeed reports. The interviews, which will take place two days after Obama’s address, will range from five to 10 minutes each. Questions will be culled from various social-media outlets using the hashtag #YouTubeAsksObama. Obama will not vet the questions, a Google official told BuzzFeed.

In a teaser video for the event, proposed topics include education, unemployment, racial profiling, net neutrality -- and also, Mota says with a wink, “Who’s your favorite YouTube creator?”

This isn’t the first time that President Obama has tried to tap influential YouTubers. Last February, to drive enrollment on HealthCare.gov, the President invited 13 online celebrities to the White House for an hour-long discussion about how the administration might go about harnessing the medium to reach today’s youth. 

Related: More Than Tween Stars: How YouTube Is Steering Brands Into the Future

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur