This article was originally posted Feb. 2, 2016.
You may not have the title of a salesperson, but it’s imperative that you polish up on your skills and become a better communicator to win in business and in life. Whether you run your own company or currently employed by one, there is a good chance that at some point throughout the day you are spending time doing sales related work. All of us, regardless of job title or influence, do some type of sales on almost a daily basis.
Parents spend a significant time trying to sell their children on to make their bed, do the chores and study for the upcoming test. A startup entrepreneur spends a significant time trying to sell their idea and newly founded organization to investors and other key players that can help them to advance the process of growth.
A CEO or leader of a big organization is constantly spending a significant time trying to sell the company’s vision to employees. An employee who works for a company is spending a significant amount of time trying to sell their skill set so they can land a promotion and move up the corporate ladder.
Sales is the oxygen to your business growth and success. Without it, there will eventually be no business. It’s impossible to grow anything without sales.
Here are three ways to become a more polished salesperson.
Related: Never Say These 7 Things in Sales
1. Always lead with questions.
Some of the best communicators that I have ever come across would always lead with questions. I have written a lot about the importance of questions, and it also certainly applies to becoming a better communicator and salesperson as well.
In your next sales meeting or interaction with someone, try to lead the conversation with great questions. Do your research and come prepared with great questions ready to be asked.
When you ask good questions, you are doing two things that will help you in the long run. Number one, you display a sense of humility that will always serve you in a positive way. Number two, you will start to receive key answers that you would normally not have been able to find out. There is nothing more powerful on both sides when great questions are asked. Lead with questions during every interaction from here on out.
2. Change your perception about sales.
I can’t tell you how many people I have encountered that had nothing good to say about sales. They couldn’t understand why anyone would want to do such a thing, or that being in sales meant that you couldn’t find a job anywhere else.
To succeed in sales, you must first change your perception about sales. Instead of looking at it as a negative, start viewing it in a totally different light. Sales is all about serving and helping others get to where they want to go. In sales, you only succeed when you help others succeed.
It’s quite difficult to succeed in sales and successfully sell your product or service if you keep telling yourself how much you hate sales and never try to change your negative perception of what sales really stands for.
3. Be obsessed about being a master at solving problems.
This one can be a total game-changer. Become obsessed about solving problems and providing real value in the marketplace that makes you different and unique from everyone else. The most successful salespeople don’t look at it as a sale, they look at it as an opportunity to solve a problem. They are completely obsessed about becoming a master at solving problems.
Look for ways to double the value you are bringing forth into the marketplace and to your prospects, and then direct all of your time and energy towards solving real problems. When you start to solve problems and become known by being a problem solver before someone labels you a salesperson, your business and life will transform.
Becoming a more polished salesperson and working on your communication skills will help you a whole lot more than just succeeding in business. Even though you may not have the title of a salesperson, we are all in sales to an extent.