Jaguar Land Rover Launches Tech Venture to Test Car-Sharing
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Jaguar Land Rover launched a technology business on Monday which aims to create apps for services such as car-sharing, the latest automaker to explore ways of tapping demand for cheaper and greener ways of making short journeys.
The InMotion venture will begin testing products including car-sharing in North America, Europe and Asia from next month before broader testing by the public.
Britain-based JLR, owned by India's Tata Motors, hopes the wholly-owned subsidiary will draw in new customers.
"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally," Group Strategy Director Adrian Hallmark said.
A number of automakers have sought to tap into demand for short-term car use including BMW, which operates its DriveNow car club in a number of cities, and Toyota which has a scheme renting cars from dealerships.
(Reporting by Costas Pitas; Editing by Mark Potter)