This Guy Knows What Drives Business Success

This Guy Knows What Drives Business Success
Image credit: Reuters

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Content Provider
3 min read
Opinions expressed by Entrepreneur contributors are their own.

has affiliate partnerships so we may get a share of the revenue from your purchase.

Every journey starts with a single step. But what if you’re itching to launch your very but don’t have the slightest clue how to go about it?

Sure, you can take the plunge, trust your fate to luck, and see what comes next. You can bet on the slim chance that your venture will succeed or embrace failure each time it rears its ugly head. You’d be amazed at the cost of some of these failures. Emotional and mental stress among founders of failed startups can be crippling. Monetary losses can be staggering. 

Related: How to Build Your Personal Brand, According to Millionaire Gary Vaynerchuk

Fortunately, you don't need to walk the entrepreneurial path blindfolded. You can seek people who've made the trek and came back with nuggets of empirical wisdom to share.

So, meet Guy Kawasaki, who helped turn the Macintosh into a cultural icon and who encourages everyone to discover their innate artistry on , the online graphic tool. If you are an aspiring entrepreneur of any skill level or experience level, Kawasaki can help you peel away layers of uncertainty in the business formation process -- from when you formulate a business idea to the moment the idea gets validated by the market -- in more detailed video lectures here available to our readers.

From a crisp overview of to the key factors that drive , his “The Essential Guide to Entrepreneurship” will equip you with the tools you need to launch and run a thriving business.

By completing the eight exciting video chapters, expect to...

  • Master the techniques for building your own company

  • Learn how to evolve and unleash your brand

  • Identify and avoid startup pitfalls  

  • Watch a real entrepreneur make a pitch to Guy Kawasaki

  • Explore key approaches to raising funds

  • Get tips on how to build a successful team

  • Develop social media skills for marketing your startup

Many pioneers in business spent a lifetime perfecting their craft and charting the roadmaps that will take a company to success. In contrast, you can take the shortcut to building real-world entrepreneurial skills via Kawasaki’s four-hour entrepreneurship video lectures.

Related: Seth Godin on How to Freelance Your Way to Success

Kawasaki knows the exact spot where you should start a business: at the “intersection of your expertise, passion, and market opportunity”. To move your business idea into reality, check out his lectures here.

Disclosure: This is brought to you by the Entrepreneur Partner Studio. Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, we may get a small share of the revenue from the sale from our commerce partners.

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur