Pop Quiz: How Well Do You Know Ben & Jerry's?
Free Book Preview: The Wealthy Franchisee
There seems to be a national month or day for everything, but for this, we will concede. It’s National Ice Cream month. If you're serious about your ice cream, see if you have the scoop on Ben & Jerry's.
Founded by Jerry Greenfield and Ben Cohen, the company has continued to make headlines since its inception. From its wacky flavors like Schweddy Balls (named after the famous Saturday Night Live skit with Alec Baldwin) to its ice cream graveyard for retired flavors and the company taking a stance on certain issues -- GMO labeling, LGBT equality and climate justice, to name a few -- there is no shortage of fodder for this ice cream company.To celebrate one of our favorite tasty treats, see how much you know about Ben & Jerry’s -- the delicious ice cream conglomerate that climbed its way from a small ice cream shop in Burlington, Vt. to being ranked 299th on our Franchise 500 list, while simaltanously having a huge retail presence.