Breaking Down the Consumer Buying Process (Infographic)

Breaking Down the Consumer Buying Process (Infographic)
Image credit: Paper Boat Creative | Getty Images

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
CEO of BiznessApps
1 min read
This story originally appeared on Bizness Apps

Retailers are often thrown for a loop by consumers’ purchasing decisions. They can seem random, unpredictable. This thinking leads many businesses to approach marketing randomly and without proper research. But there is a well documented process consumers go through when buying and it’s formed around six stages. Understanding this process makes it easier to market effectively and create a strategy that works at each stage, ultimately leading to high conversion rates and loyal customers.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur