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The Necessity Of Mobile Application In The Business Era

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The Necessity Of Mobile Application In The Business Era
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You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

As the digitalisation has stepped into our lives having everything present at your fingertips is something that has gone ingrained in our brains. Railway ticket booking, air booking, online shopping, online booking of the priest, and almost everything from the needle to an elephant can be sorted through the internet. Initially, it was our desktops and laptops that took us to the world of ‘www’ solving in numerous issues of the day to day adventures but ever since the smartphones has crept into our palms it has encountered us with an entire world new world of mobile application.

If you closely look at your phone, you would realise that the mobile application is it for online shopping, movie tickets booking or chatting has replaced your website visit saga. Now, you merely download the application keep it on your phone and access it whenever and wherever you feel like.

The popularity of mobile applications is certainly increasing because of the several reasons that are observed over the period. Some of the reasons for such popularity are compiled below –

1. Easy to access - unlike websites mobile applications are easy to access. These applications are quite easier to use with a commendable user interface. These days we carry our smartphones almost everywhere hence accessing these mobile applications over the website has gone much better and easier.

2. Customization - Numerous applications provides an arena of customization to the customer, which may not be always the case with the website. A couple of functionalities, for instance, tracking your location becomes easier with the mobile application which further plays a vital role in enhancing the user’s experience overall.

3. Remarkable speed - knowing that this smartphone generation is impatient and in love with speed, the mobile applications are designed in such a way that they provide remarkable speed. Some of the functionalities even allow the applications to function offline brilliantly well.

4. Handiness - One of the greatest advantages that mobile applications are blessed with is its handiness. You may perhaps not always browse and check the climate for today but the handiness of mobile applications makes you check it quite easily. So the overall access to the information around the world has become uncomplicated.

5. Generating revenues - If you study it from the perception of a businessman then again investing on applications is much more beneficial. Even though they are provided, free of cost to the customers but running sponsored advertisements opens the gate of revenues establishing a win-win situation to both the parties.

6. Updating the trends - Earlier email has been one of the core sources of updating your customers with the latest information however over the period mailing system has lost its charm. Whether it is the item that is lying in your cart or new arrival of your taste, whether it is about discounted coupons or mere a suggestion made by your friend; giving away notifications that are designed for users according to their preference has become simple and effective to the business.

7. Acquisition of new customers - any business flourishes when the customer base grows. Experimenting and inculcating application in the business apart from website eventually draws numerous customers to your brand giving you chance to pitch your business to new prospective clients.

Countless companies are investing in developing a highly functional mobile application since it broadness their reach towards their customers giving them a lucrative opportunity for growth and opening themselves to newer avenues.

Application development is reaching new heights every second day. We are contemporarily in the time where some functionality of the applications allow us to work even while the internet isn’t connected making us less reliable on the internet connections.

Edition: December 2016

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