Patience Was Key to This Franchise's Slow Growth Strategy
Steady wins the race.
This article is included in Entrepreneur Voices on Growth Hacking, a new book containing insights from more than 20 contributors, entrepreneurs, and thought leaders.
On November 8 last year, Freddy’s Frozen Custard made its own history. For the first time, the company opened five restaurants across the country in one day, from Orange Park, Fla., to San Marcos, Calif. “It truly was a team effort,” says Zach Woodburn, Freddy’s director of franchise support. “Everyone in the company wanted to pitch in, including other Freddy’s franchisees; several of them extended offers to send team members from their own restaurants to help. That’s what makes us Freddy’s: We’re a family.”
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