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Wendy's Trolls McDonald's Over Its Fresh Beef Announcement

Wendy's has started a "beef" with McDonald's.

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McDonald’s has proudly announced plans to begin using fresh, not frozen beef in its famous Quarter Pounder burgers, but the competition has been quick to strike back.

Tupungato | Shutterstock.com
McDonalds in Copenhagen.

Wendy’s, which has long boasted its “fresh, never frozen beef,” is skeptical of McDonald’s plans to roll out fresher meat by mid-2018. The former has taken to Twitter to launch a burger-centric war.

People are impressed -- and amused -- by Wendy’s newfound social media confidence.

Wendy’s has been showing its sassy side all year. In January, the fast-food chain debuted its new ‘tude on Twitter after responding to a customer who didn’t believe Wendy’s beef is never frozen. This prompted other people to troll the company in hopes of a sassy reply tweet, and Wendy’s continued to fire back with witty remarks.

Rose Leadem

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Rose Leadem is a freelance writer for Entrepreneur.com.