Apple Acquires Company Building Eye-Tracking Glasses

Apple Acquires Company Building Eye-Tracking Glasses
Image credit: Shutterstock
Guest Writer
www.tbreak.com
2 min read
Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Apple has reportedly purchased SensoMotoric Instruments, a German technology company that specializes in eye-tracking glasses. Could this be a sign that Apple is working on its own pair of AR glasses?

At WWDC earlier this year, Apple showcased new developments in the AR field using the iPad, but the company might still be thinking about AR glasses. Usually, Apple tends to purchase companies using shell companies so that the acquisition goes under the radar, but with this specific sale, MacRumors spotted that the paperwork on the acquisition of SensoMotoric had been signed by Apple’s vice president of corporate law, Gene Levoff.

SensoMotoric on the other hand, already has a working model for glasses that can be used for eye-tracking, and have worked with the Oculus Rift team on eye-tracking for their VR headset. When integrated into a pair of AR glasses, eye-tracking could change the experience entirely, allowing it to be much more fluid and easier.

Apple has not released any statements regarding the reason for this purchase or what it intends to do with the technology.

This article was originally published on tbreak and has been reposted on Entrepreneur Middle East based on a mutual agreement between the websites.

Related: We Might See An Ikea AR App In Apple's Upcoming iOS

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.