⚡ Get All Content for 20% Off ⚡

The Do's and Don'ts of Naming Your Business (Infographic) There's a lot that goes into a company's name.

By Rose Leadem

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Luis Alvarez | Getty Images

Finding the right name for your business can be crucial to its success. If you've got a boring, vague name, then you might repel potential customers.

Related: 7 Tips for Naming (or Re-Naming) Your Company

When it comes down to it, there are some major do's and don'ts that go along with naming your company. For starters, keep things simple and short -- a long name can confuse potential customers and won't make a lasting impression on them. Your name should also tell your story. Not only will this help people recognize your company but you'll build the brand's character.

Something a lot of people don't think about is how their company's name will sound in another language. Even if you're in the early stages of building your company, who knows what could happen in the future. So create a name that sounds good and has a positive translation in any country. Next, always test your ideas before setting them in stone. Ask potential customers to take a survey and compare your name with other companies in the same industry. Of course, you also must ensure that the name you came up is even available.

Related: 5 Must-Haves for a Successful Logo

To learn how you can create the best name for your business, check out Business Backer's infographic below.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Business News

The Most Unexpectedly Popular Side Hustle of the Decade Has Low Startup Costs and High Markups

A new report shows that vending machines are a popular investment — and the industry is set to grow up to $3 billion by 2031.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.