shepreneurs

Why Jyotsna Suri Can Rightly Be Called the Queen of the Hospitality Industry

The Lalit Suri hospitality Group is India's largest privately owned hotel chain
Why Jyotsna Suri Can Rightly Be Called the Queen of the Hospitality Industry
Image credit: Entrepreneur India
Assistant Editor, Entrepreneur India
2 min read
Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Bharat Hotels was started in 1981 by the Founder Chairman Lalit Suri and his wife Jyotsna Suri through bank loan and personal savings. Coming from a family of entrepreneurs, Jyotsna always wanted to do something which would take the country forward and also caters to people. Initially they had a franchise with international chains like Holiday Inn, Hilton and Inter Continental. It was in 2008 when the group carved out a new identity and rebranded all hotels in the name of its Founder Chairman, Lalit Suri.

On charting a new vision of the group, Jyotsna says, “Though I was working as the Joint Managing Director, it was daunting to step in Lalit’s shoes. I had to establish my credibility internally and with the external world as well. The major transition came when we rebranded the company as Lalit. Carving a new identity for an already existing brand with fresh ideologies was most challenging.” Describing itself as traditionally modern, subtly luxurious and distinct, the Lalit Suri hospitality Group is India’s largest privately owned hotel chain.

Talking about her next big goal, she shares, “Right now, I am focused on opening of The Lalit Ahmedabad. We also plan to open more hotels in mid segment.” The group believes in developing destinations and not just hotels’. Therefore, its initiatives involve the local population, their handicrafts, culture and food.

(This article was first published in the March issue of Entrepreneur Magazine. To subscribe, click here)

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.