shepreneurs

This South India-focused Director is Venturing Into the Digital Content Space With All Guns Blazing

Swapna Dutt now wants to concentrate on films that will be remembered even after two generations
This South India-focused Director is Venturing Into the Digital Content Space With All Guns Blazing
Image credit: Entrepreneur India
Entrepreneur Staff
Associate Editor, Entrepreneur.com
2 min read

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

This hidden gem from Andhra Pradesh has not only made a mark in television as the 'Queen of Reality TV' in South India, but is now racing ahead to become one of the early entrants into the digital content space. The daring and dauntless daughter of South India's production king Ashwin Dutt, Swapna Dutt tasted success and failure all too soon and is now only proud to have found the balance.

When everything collapses, it's you alone, says Dutt, who took eight long years to revive from the failure of her television channel. "I felt stuck somewhere, in my youth, without even knowing how I would get out of the mess and my peers were searing ahead," Dutt says. However, giving up was not an option for her and eventually, she emerged victorious like a phoenix from the ashes.

Dutt now wants to concentrate on films that will be remembered even after two generations. After her successful content partnership with YuppTV, she was the first one to tie up with Amazon for content. "At this time of my life, I don't want to become someone. I am not looking at targets. I don't want to work on numbers. I want to work on what my heart says," she add.

(This article was first published in the March issue of Entrepreneur Magazine. To subscribe, click here)

More from Entrepreneur

Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.