Startups

Here's Why Richard Branson Tweeted About This Indian Start-up

Branson took to Twitter to acknowledge Stumagz's innovative idea
Here's Why Richard Branson Tweeted About This Indian Start-up
Image credit: Entrepreneur India
Entrepreneur Staff
Senior Correspondent, Entrepreneur India
3 min read

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

It's not every day that a start-up founder wakes up to appreciation from business magnates such as Richard Branson. But for the founders of Stumagz, Sri Charan Lakkaraju and Frederick Devarampati, the day arrived in all its glory when Branson, the founder of Virgin Group, tweeted about their start-up and wished them good luck.

Stumagz's innovative idea, which is to create a digital campus ecosystem for colleges, has been inspired by Branson's first venture Student magazine. When Lakkaraju and Devarampati got featured in the Forbes 30 Under 30 Asia list, Branson took to Twitter to shower luck on them and acknowledge their work.

Entrepreneur India spoke to Lakkaraju about their work and how Branson's tweet could potentially change the game for Stumagz.

Creating a LinkedIn for Colleges

When Lakkaraju worked as a skill development trainer, he visited many colleges and spoke to students. He realised that affiliated colleges in Tier II and Tier III cities faced lack of opportunities and zero visibility for students. That's when Lakkaraju thought of creating a digital platform that could work as a 'LinkedIn' for colleges.

"Since then, we have evolved into creating a digital campus ecosystem. Today, we have more than 300 colleges that have partnered with us, with over 30 companies actively recruiting through us," he said.

On their platform, every student has a profile that showcases their skillset. Lakkaraju believes that the platform works as more than just a resume for students. Besides helping them get recognized, it converts their campus into a digital one. "Through push notifications, we have done away with the age-old process of sending out circulars to notify students about various college activities," he said.

Not just that, they have also managed to inculcate the payments' process on their platform. Colleges in India have long been relying on challans or paper documents to process the fees of students. Through Stumagz, students can plug in their roll numbers and pay their tuition fees digitally.

Another innovative initiative on their platform makes way for a two-way digital interaction between students and teachers, similar to communication and management platforms such as Slack. "It's like a chatbot where students and teachers can interact, the latter can even assign tasks on the platform," he said.

Branson's Blessings

With Branson's appreciation coming their way, Lakkaraju is confident about striking more partnerships with colleges and students. "It's amazing when an entrepreneur of that scale tweets about you. Branson has over 12.5 million followers and now they know about us. I have been inundated with calls and it's a great validation," he said.

Is a partnership or investment from Branson in the works? The answer to that was yes.

"We are in talks with them and let's see how it turns out for us," said Lakkaraju.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.