How a Turtle Helped and Hurt the Launch of This Premium Tequila

Ken Austin, founder of Tequila Avión, tells us his incredible brand story over a couple of Cinco de Mayo cocktails.
How a Turtle Helped and Hurt the Launch of This Premium Tequila
Image credit: Avion

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Editorial Director
2 min read

In a world where are quick to rattle off their resumes and tell you how ungodly successful they are, it is refreshing to meet a guy who laughingly refers to himself as "not a very smart guy."

That's Ken Austin, the very funny and, yes, extremely successful founder of Tequila Avión. Since its creation in 2009, the brand has been the star of an show, won all kinds of awards at the World Spirits Competition and in 2014, sold a significant majority stake to French beverage giant Pernod Ricard for a reported $100 million.

Related: I Tried a $1,000 Mint Julep. Was It Worth It?

Austin is the heart and soul of Avión. He invited me to the company's global headquarters in to talk about the booze biz and make me a couple of his favorite . (Full disclosure: I may have had a couple more "samples" after the camera stopped rolling.)

Check out the above interview and try out some of these recipes. They were as delicious as they look.

Watermelon Margarita

  • 2 parts Avión Silver or Reposado
  • 1 part fresh watermelon juice
  • ¾ parts fresh lime juice
  • ½ part nectar

Combine all ingredients with ice in a shaker, shake and strain into a glass, garnish with a watermelon wedge and salt/spice rim.

Elevated Paloma

  • 2 oz Avión Silver or Reposado 
  • 1 oz grapefruit juice 
  • ½ oz fresh lime juice 
  • ½ oz agave nectar 
  • splash of club soda 

Build all ingredients over ice in a Collins glass, stir to chill, garnish with a lime wedge.

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