If You Love Dogs, the New 'What the Fluff' Challenge Is Just for You

Go on: Confuse the heck out of Fido or Fifi. You had nothing better to do today.
If You Love Dogs, the New 'What the Fluff' Challenge Is Just for You
Image credit: LetiziaMaccarini | Getty Images

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read

File this one under the "too much time on their hands" category, or alternately, "I just love to confuse the heck out of my dog."

Either way, -- maybe even entrepreneurial people --are taking the "What the Fluff" challenge, by fooling or outright freaking out Fido or Fifi.

Related: Amazon's Dog-Friendly Seattle Headquarters Is 6,000 Pups Strong

In videos posted on and , challengers repeatedly raise and lower a blanket in front of their faces, impressing on their dog that they're behind the blanket until suddenly they're not (having given their pooch the slip by ducking behind a door).

Turns out dogs are hysterically slow to grasp where their pet parents have disappeared to. And some of their reactions are priceless. Check out this video below, especially one dog's "WTF?" reaction, at 0:32.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur