next generation

How This Gen Next Shepreneur is Spearheading Her Father-in-Law's Business

The precedent was set by her mother-in-law, who managed the company for more than two decades
How This Gen Next Shepreneur is Spearheading Her Father-in-Law's Business
Image credit: Entrepreneur India
Entrepreneur Staff
Senior Correspondent, Entrepreneur India
2 min read

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

In India, there doesn’t exist a culture wherein we see a daughter-in-law spearheading family-business. But, there are always exceptions! One such superwoman is Brahmani Nara, the Executive Director of Heritage Foods.

She is also the daughter-in-law of Andhra Pradesh Chief Minister N. Chandrababu Naidu. Brahmani was exposed to the entrepreneurial environment at a very early age.

While completing her electrical engineering and her job at Singapore-based venture capital firm, that gave her insights into innovation, fundraising and team building, she understood what it takes to start and grow a business.

Soon after completing her MBA from Stanford University, and following her mother-in-law Bhuvaneswari Nara’s footsteps, she joined Heritage Foods, which was founded by N. Chandrababu Naidu.

She shares, “The precedent was set by my mother-in-law, who managed the company for more than two decades. They encouraged me to work in the non-dairy domain before joining the business so that I could add value to the organization. In the process, I became an independent thinker.”

Post Nara’s entry, Heritage’s approach to processes, like marketing, technology, human resources to improve employee engagement and development etc. was renewed.

However, she believes some of the existing practices, such as visiting procurement centre, wearing uniforms or meeting the farmers regularly should remain unchanged; as the staff develops a sense of belonging and professionalism and more importantly, it breaks the hierarchy.

Presently, her focus is on Heritage’s mission 2022 - becoming a pan-India player with revenue of Rs 6,000 crore and increasing the revenue share of value-added dairy products to 40 per cent.

(This article was first published in the June issue of Entrepreneur Magazine. To subscribe, click here)

More from Entrepreneur

Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing.
Book Your Session

For a limited time only, get this bundle of Entrepreneur Press® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.