⚡ Get All Content for 20% Off ⚡

As a Woman Business Owner, You May Find It Hard to Confidently Take on the Role of CEO Here are five tips for getting comfortable wearing the CEO hat.

By Leslie Vickrey

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Daniel Ingold | Getty Images

Coming from a family of entrepreneurs, the idea of starting my own business at age 33 was already part of my DNA. Confidently stepping into the role of CEO was where the real challenge began.

Related: 10 Pieces of Advice I Wish Every Woman Could Hear

Until 12 years ago, I had spent my career in traditional corporate environments, working my way up the ranks. Before I started my firm ClearEdge Marketing, I was faced with a life-changing choice: Move to Atlanta, far away from friends and family to keep my job, or stay in Chicago and take a different path. The potential for the role I currently held was immense. I was one of the youngest on the executive team, managing marketing for a $1-billion division of a more than $3-billion company. Yet, I knew in my gut it was time to try something new (and stay put where I had created a life and could be close to family), which ultimately led to starting my own company. With a few of my incredible former colleagues by my side, I took the plunge as a new business owner and CEO.

That's when impostor syndrome struck.

I quickly learned that being a female leader comes with a unique set of hurdles. Sure, there were the financial pressures, operational challenges and long hours every entrepreneur faces. But, as a woman, I was dealing with something entirely different: I was having a tough time seeing myself as a CEO. I had held leadership positions before, but none where I was the chief executive, solely responsible for the success or failure of a business and other people's livelihoods.

I faced impostor syndrome, second-guessing myself and wondering if I were truly cut out to be at the top. People would make comments to me early on like, "Oh how cute, you have your own company." It got to me. In talking to other women CEOs, I learned that impostor syndrome is strikingly common among female business owners, despite overwhelming evidence to the contrary.

Related: Embrace the Chaos: Navigating the C-Suite as a Working Mom

You can't be what you can't see.

Part of the issue is representation. Simply put, there are more men than women in leadership roles, and women are much less likely to "see" other women at the top. A 2018 study from The New York Times, its Glass Ceiling Index, reveals some unsettling numbers about the representation of high ranking women. For example, there are more Fortune 500 chief executives named James than there are chief executives who are women.

Pervasive double standards also come into play. Man or woman, you need to be assertive and dominant to be seen as a leader. Women have long been penalized for this behavior, though, making it that much more difficult to wear the CEO hat.

Related: I'm a Millennial Mom and a Successful Entrepreneur. Stop Asking Me How I Manage It All.

Five things you can start doing now to wear the CEO hat more confidently:

1. Consciously make the decision to stop second-guessing. Tell yourself, "You are enough." As women, we need to remind ourselves that the skills we bring to the table got us this far. My dad would always tell me to look in the mirror and make sure I loved the person looking back; to always believe in myself.

2. Ask for help and expand your network. Because the VC and startup ecosystem is typically dominated by men, most women don't have the same wide networks for introductions and counsel as men do. Women leaders have the power to change that by making time daily to network, just as we do for exercising or checking email. Men are more likely to ask things of other people, and women need to get more comfortable doing the same.

3. "Fake it until you become it." In Harvard University professor Amy Cuddy's TED talk on nonverbal communication, she explains how the role of body language affects confidence levels. I regularly take my "power pose," hands on hips, head held high, to physically project I am meant to lead and force my mind to believe it. Next time you're feeling inadequate as CEO, strike a power pose and tell yourself, "I belong here."

Related: The Woman CEO Who Changed My Life -- and the Lessons She Taught Me About Business Success

4. Try not to compare yourself to others. The old adage "keeping up with the Joneses" isn't just a metaphor for consumerism. It applies to us as female CEOs as well. It's easy to get wrapped up in how much more successful other entrepreneurs are, or how much easier their path to the top was than yours. Instead, choose to be inspired by others who've made great strides and focus on your strengths.

5. Recognize the power you have to shape future generations. I believe that one of the most important responsibilities of female CEOs is to help the next generation of women leaders. This in itself helps me to wear the CEO hat more confidently because I know what I'm doing is far more important than just leading a business. When an up-and-coming female leader needs advice, I'm thrilled to offer my insights. When someone needs me to make an introduction, I happily tap into the wide network I've built. Knowing you have the influence to inspire other female leaders is even further proof that you're meant to be a CEO.

Although I don't know or work with them directly, women like Melinda Gates, Sara Blakely, Wendy Kopp and Katrina Lake are changing the image of what a CEO looks like. Through more representation -- young women actually seeing other women rise the ranks -- strong networking and even more female VCs and investors, the momentum will continue to shift toward more women in these roles. As this becomes more ingrained, we'll begin to feel less like impostors and more confidently wear the CEO hat.

Leslie Vickrey

CEO and Founder of ClearEdge Marketing

As ClearEdge Marketing's CEO, Leslie Vickrey works closely with leaders in high-growth IT and software companies, and HR tech and recruitment industries to drive business results with strategic marketing programs. She is also co-founder of ARA, a group aiming to attract, retain and advance women in tech.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Business News

The Most Unexpectedly Popular Side Hustle of the Decade Has Low Startup Costs and High Markups

A new report shows that vending machines are a popular investment — and the industry is set to grow up to $3 billion by 2031.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.