Reese's New Machine Will Let You Exchange Candy You Hate for Peanut Butter Cups

Taking candy swapping to a whole new level.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
Reese's New Machine Will Let You Exchange Candy You Hate for Peanut Butter Cups
Image credit: Shutterstock
Entrepreneur Staff
Staff Writer. Covers leadership, media, technology and culture.
2 min read

The Halloween candy haul is all about the luck of the draw. But if you get saddled with a treat that isn’t to your taste, Reese's came up with an interesting solution.

The candy company rolled out a "Reese's Halloween Candy Converter Machine" this weekend during a Halloween parade in Tarrytown, N.Y.

The machine lets people to swap out the candy they aren’t fans of for Reese's Peanut Butter Cups. The reason for the machine, according to the company, is because of data from a survey it commissioned that found 90 percent of Americans wish they could trade in their Halloween candy.

Tarrytown isn’t the only stop on the Candy Converter Machine’s Halloween journey. Reese’s fans in New York City can check out the machine in Washington Square Park on Wednesday, Oct. 31, from 4 to 9 p.m. The machine is expected to give out up to 10,000 peanut butter cups.

If you could have a vending machine that dispensed only your favorite candy, what would it be?

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.