📺 Stream EntrepreneurTV for Free 📺

Learn How to Create a Marketing Plan That Works This one-hour course will show you how to convert prospects into lifetime customers.

By Entrepreneur Store

entrepreneur daily

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Entrepreneur Store

Any business that wants to scale efficiently needs to have a marketing plan. Marketing plans are tools used to lay out the strategy for your marketing activities, from concept to execution. If you want to connect with audiences en masse without pulling your hair out from hitting dead ends, you need to have a firm strategy in line. In How to Create a Compact Marketing Plan, you'll learn how to develop just that.

In this course from Entrepreneur, you'll learn how to outline your business' target market, craft your message to that market, and identify how you'll turn them from prospects to customers. From there, you'll outline your lead capture system and develop a surefire lead conversion strategy before delving into customer retention strategies like delivering exceptional customer service and asking for referrals. It's a comprehensive education broken into bite-sized, digestible chunks so you can immediately apply your learning to your business. Instructor Charlene Walters is an executive who leads a Digital Entrepreneurship MBA program so you know you're in good hands.

Improve your marketing strategy today and start seeing results tomorrow. You can enroll in How to Create a Compact Marketing Plan for $19 now.

Entrepreneur Store

Entrepreneur Leadership Network® Contributor

Entrepreneur Store

Your one-stop shop for the latest technology, online courses and productivity tools to help your business and personal growth. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Business News

These 4 Words Make It Obvious You Used AI to Write a Paper, According to New Research

Scientists are increasingly using ChatGPT and other AI bots to write studies.

Science & Technology

Exploring How Virtual Reality is Changing Startups

Virtual reality's immersive environment is where startup marketing is headed, and early adopters will be the ones who profit.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

Business News

'They're Scared': PNC Arena Bans New York Residents From Purchasing Tickets Ahead of Rangers, Hurricanes NHL Playoff Matchup

The two teams will face off in Game 1 of the second round of the Eastern Conference fight for the Stanley Cup.