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How to Make Instagram Your Not-So-Secret Sales Weapon

Year after year, the social media platform continues to prove one of the strongest, most reliable marketing channels for product-driven brands.

Opinions expressed by Entrepreneur contributors are their own.

We've all heard it before: Social media is important for sales. But specifically, Instagram — with its focus on high-quality images and the aesthetic side of marketing — can take your product to new heights, if used correctly.

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In fact, research compiled by Our Social Times discovered that engagement with brand posts from consumers is increasing at a rate faster than that at which brands are creating Instagram accounts. According to Sprout Social, the presence of brands on Instagram is up by 71 percent from last year, and as a result, 86 percent of all existing brands are now on the platform.

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