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How Do You Measure Value? 3 Not-So-Obvious Objectives (and Results) You're Missing Out On

As you assess your business at year's end, look beyond the typical numbers for gauging performance.

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If you run a data-oriented company, you have clear key performance indicators (KPIs) and objectives and key results (OKRs) that you review personally or with your team on a monthly, quarterly or annual basis.

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These are typically run-of-the-mill data points: customer retention rate, operational cash flow, profit margin and more. Or, this could be as simple as setting a goal for a certain number of clients per month and reflecting upon eventual progress.

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