Dave Thompson

Dave Thompson

CEO of National Pen Co.
Dave Thompson is CEO of San Diego-based National Pen Co. The company provides personalized marketing solutions to small and medium-sized businesses.
Why a Client's Lifetime Value Changes, Depending on the Month
Sales Strategies

Why a Client's Lifetime Value Changes, Depending on the Month

Are you comfortable with seasonal sales once a year for certain clients? Time to expand your sales horizon.
3 Ways to Increase Customer Loyalty
Customer Loyalty

3 Ways to Increase Customer Loyalty

People remain committed to a brand they feel a connection to.
Size Matters: Make Your Business Appear Smaller When It Counts
Customer Relationship

Size Matters: Make Your Business Appear Smaller When It Counts

There's a point where a company becomes large enough to lose sight of customers as individuals.
5 Ways to Provide Personalized Service to Small Companies -- Profitably
Marketing Strategies

5 Ways to Provide Personalized Service to Small Companies -- Profitably

Efficiently offer a high-touch customized experience to customers in a manner that resonates with the way they want to interact.
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