Building a Business
When Business Picks Up, the Instinct Is to Hire. Here’s How That Can Backfire.
I thought we were hiring capacity. We hired a messenger. Here's what I learned.
David Peterson is a co-founder of Bud Authority, First Call Marketing, and Rank & Rejuvenate. He has spent nearly two decades in operations, digital marketing, and business scaling, and is a licensed real estate agent serving Rhode Island and Massachusetts.