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What Netflix Habits Reveal About Your Target Audience
Viewers' "recently watched" lists offer insights that can help marketers deliver highly targeted messages. "Santa Clarita Diet," anyone?
Want to Be More Like Amazon? Start By Making Your Startup More Data-Driven.
Most companies understand the importance of customer data, but lack the analysis expertise to match their ecommerce competitors' level.
Want to Conquer 'Email Fatigue'? Figure out Your Customers' Viewing Behavior.
You already know that personalization attracts engagement. But you need to dive in deeper to satisfy customers' content cravings.
Don't Waste Your Budget on a Social Influencer -- Use Data Instead
A data-driven strategy teaches a business about its customers' motivations and interests, helping it build an engaged community.
Learn These Content-Release Tricks From 4 Video-Streaming Giants
The leading streaming platforms have already experimented with various content-release strategies so you don't have to.