is the CEO of
, a San Francisco-based startup that offers marketing analytics software tailored for the travel, retail, media and e-commerce industries. He has previously held senior roles at Travelocity and Switchfly.
Entrepreneurs mistakenly think, "The more data, the more insight." But diving into a sea of unexamined data can actually harm more than benefit an organization.
By 2019, projections say, 90 percent of large businesses will employ chief data officers. Is yours among them? Here's what makes up a good CDO.
A data-driven strategy teaches a business about its customers' motivations and interests, helping it build an engaged community.
The leading streaming platforms have already experimented with various content-release strategies so you don't have to.
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© 2017 Entrepreneur Media, Inc.