Business News
What Netflix Habits Reveal About Your Target Audience
Viewers' "recently watched" lists offer insights that can help marketers deliver highly targeted messages. "Santa Clarita Diet," anyone?
Deren Baker is the CEO of Jumpshot, a San Francisco-based startup that offers marketing analytics software tailored for the travel, retail, media and e-commerce industries. He has previously held senior roles at Travelocity and Switchfly.
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