Deren Baker
Guest Writer /
CEO, Jumpshot
Deren Baker is the CEO of Jumpshot, a San Francisco-based startup that offers marketing analytics software tailored for the travel, retail, media and e-commerce industries. He has previously held senior roles at Travelocity and Switchfly.
Data Analysis
Beat the Marketing Competition With Data Analysis
Entrepreneurs mistakenly think, "The more data, the more insight." But diving into a sea of unexamined data can actually harm more than benefit an organization.
Data Scientists
Why Every Growing Business Should Have a CDO
By 2019, projections say, 90 percent of large businesses will employ chief data officers. Is yours among them? Here's what makes up a good CDO.
social influencers
Don't Waste Your Budget on a Social Influencer -- Use Data Instead
A data-driven strategy teaches a business about its customers' motivations and interests, helping it build an engaged community.
Content Strategy
Learn These Content-Release Tricks From 4 Video-Streaming Giants
The leading streaming platforms have already experimented with various content-release strategies so you don't have to.
