Deren Baker

Viewers' "recently watched" lists offer insights that can help marketers deliver highly targeted messages. "Santa Clarita Diet," anyone?

Most companies understand the importance of customer data, but lack the analysis expertise to match their ecommerce competitors' level.

You already know that personalization attracts engagement. But you need to dive in deeper to satisfy customers' content cravings.

Entrepreneurs mistakenly think, "The more data, the more insight." But diving into a sea of unexamined data can actually harm more than benefit an organization.

By 2019, projections say, 90 percent of large businesses will employ chief data officers. Is yours among them? Here's what makes up a good CDO.

A data-driven strategy teaches a business about its customers' motivations and interests, helping it build an engaged community.

The leading streaming platforms have already experimented with various content-release strategies so you don't have to.