Deren Baker

CEO, Jumpshot

Deren Baker is the CEO of Jumpshot, a San Francisco-based startup that offers marketing analytics software tailored for the travel, retail, media and e-commerce industries. He has previously held senior roles at Travelocity and Switchfly.

Latest

Business News

What Netflix Habits Reveal About Your Target Audience

Viewers' "recently watched" lists offer insights that can help marketers deliver highly targeted messages. "Santa Clarita Diet," anyone?

Data & Recovery

Want to Be More Like Amazon? Start By Making Your Startup More Data-Driven.

Most companies understand the importance of customer data, but lack the analysis expertise to match their ecommerce competitors' level.

Marketing

Want to Conquer 'Email Fatigue'? Figure out Your Customers' Viewing Behavior.

You already know that personalization attracts engagement. But you need to dive in deeper to satisfy customers' content cravings.

Data & Recovery

Beat the Marketing Competition With Data Analysis

Entrepreneurs mistakenly think, "The more data, the more insight." But diving into a sea of unexamined data can actually harm more than benefit an organization.

Marketing

Why Every Growing Business Should Have a CDO

By 2019, projections say, 90 percent of large businesses will employ chief data officers. Is yours among them? Here's what makes up a good CDO.

Marketing

Don't Waste Your Budget on a Social Influencer -- Use Data Instead

A data-driven strategy teaches a business about its customers' motivations and interests, helping it build an engaged community.

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