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Viewers' "recently watched" lists offer insights that can help marketers deliver highly targeted messages. "Santa Clarita Diet," anyone?
Most companies understand the importance of customer data, but lack the analysis expertise to match their ecommerce competitors' level.
You already know that personalization attracts engagement. But you need to dive in deeper to satisfy customers' content cravings.
A data-driven strategy teaches a business about its customers' motivations and interests, helping it build an engaged community.
The leading streaming platforms have already experimented with various content-release strategies so you don't have to.