Dimitri Maex and Paul B. Brown
Dimitri Maex and Paul B. Brown are co-authors of Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have (Ogilvy & Mather with Crown Business, a division of Random House Inc., 2012). Maex is managing director of OgilvyOne New York, Ogilvy & Mather's direct and digital operations. He also heads the company's Global Data Practice. Brown is a longtime contributor to the New York Times and co-author with Carl Sewell of Customers for Life (Doubleday Business, 1990).
To make better marketing budget decisions, listen to what your business data can tell you. Here are some tips for getting started.