Elizabeth Goodgold

What do your customers <i>really</i> think of you? If you don't know, it's time to use these methods to find out.

Can adopting a highway give your company positive exposure?

Appealing to the over-65 crowd

3 ways gift cards can increase your sales

Selling products related to a crisis

Wonder what makes shoppers tick? 5 retail superstars reveal how to please customers and, more important, how to keep them coming back for more.

Giving out free samples to attract more business

Generating customer feedback

Using music to enhance sales; public speaking is an expensive way to advertise your business