More From Elizabeth Goodgold
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What do your customers <i>really</i> think of you? If you don't know, it's time to use these methods to find out.
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Seniority Rules
Appealing to the over-65 crowd
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3 ways gift cards can increase your sales
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Selling products related to a crisis
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Talking Shop
Wonder what makes shoppers tick? 5 retail superstars reveal how to please customers and, more important, how to keep them coming back for more.
Marketing Buzz 08/03
Giving out free samples to attract more business
Marketing Buzz 07/03
Using music to enhance sales; public speaking is an expensive way to advertise your business