Emma Johnson


From Nay to Yay

What to do about bad reviews on customer feedback sites

Grow Big by Selling Small

Go where the money is by catering to like-minded entrepreneurs.

Should You Be the Face of Your Business?

There are plenty of ways to be your own best spokesperson--and a few reasons not to.

Crowdsourcing: Free Problem-Solving for Your Biz

Tapping the masses for brighter ideas and bigger margins

Brand Makeovers: 3 Lessons in Reinvention

Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.

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