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Go where the money is by catering to like-minded entrepreneurs.
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There are plenty of ways to be your own best spokesperson--and a few reasons not to.
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Tapping the masses for brighter ideas and bigger margins
Brand Makeovers: 3 Lessons in Reinvention
Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
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