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Jeffery Lindenmuth

More From Jeffery Lindenmuth

How One Liquor Brand Impresses Its Most Important Customer: Bartenders
Innovation

How One Liquor Brand Impresses Its Most Important Customer: Bartenders

"Bartenders are our best salespeople and the opinion leaders," says Dragos Axinte, founder of Brazil's Novo Fogo Cachaça.
Jeffery Lindenmuth
3 min read